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Fast Moving Consumer Health
How the once-conservative pharmaceutical companies are learning from the FMCG industry The days of the patent-protected blockbusters among the pharma giants are behind us, and the realities of demographic shifts, spiraling healthcare costs, global economic crises and generics growth are causing the whole industry to re-think the traditional business models. This article reviews the actions being taken by Pharma companies, and the impact on one of the key components in drug supply - the primary packaging. FULL STORY |