Air Asia is not your average airline. Recognised by the industry as an innovator, a tech unicorn and a pioneer of digital evolution – a relatively new player in aviation who have thrived in times of turbulence and proven that taking risks, investing in technology, people and pushing boundaries pays off.
Founded in 1993, Air Asia has been awarded the World’s best low cost airline for 12 years running (2009-2021) on top of numerous other global accolades. Why? Because they have pioneered things like ‘going green’ – incorporating (ESG or EES) principles into their operations, built their own Super App in response to COVID-19, launched a digital bank and so much more.
As Datuk Kamarudin Meranun, CEO of Air Asia puts it: “It has been quite the ride, but we will never stop innovating, never stop changing people’s lives, and never stop inspiring.”
Authors
Stevanus Kaligis
Indonesia Strategic Sourcing Business Partner & Global Sub Category Lead (AirAsia)Stevanus Kaligis currently works as AirAsia’s Strategic Sourcing Business Partner and Global Subcategory Lead. As a natural leader, having worked for some global brands like XL Axiata, Astra Interna...