Two initiatives from Janssen Healthcare Innovation were voted ‘Most Valuable’ at the eyeforpharma Barcelona Awards, which is the first time a single company has won on multiple categories at the ceremony.
The eyeforpharma Barcelona Awards support pharmaceutical companies who prioritise value for patients and customers.
The Orthopaedic and Heart Health Solutions from the Care4Today range were announced as winners in the ‘Most Valuable Patient’ and ‘Most Valuable HCP’ categories, demonstrating the brand’s commitment to transforming healthcare.
Both initiatives were designed to involve and educate patients throughout their surgery, recovery and rehabilitation. This relieved pressure on HCPs throughout the recovery process, reduced waiting times and engaged patients.
The Orthopaedic Solutions initiative, in conjunction with DePuy Synthes and Guy’s & St Thomas’ Hospital in London, comprises an interactive patient experience through a printed pack and interactive website to improve the journey of hip and knee replacement patients.
Patient judge Heidi Floyd said: “This resource appears to be the perfect tool to enable and encourage patients to educate themselves about the intense process at their own pace.
“Health information such as this will change the future for patients and caregivers worldwide.”
Winning projects were selected from hundreds of initiatives from Europe, Middle East, Africa and Asia Pacific. The winners were decided by an international judging panel of senior industry experts and patient advocates.
Judge Steve Turley from Lundbeck said: “This is an excellent project based on deep and meaningful insight, making a real difference for the company, HCPs, and patients.”
The initiative is a comprehensive cardiac rehabilitation programme, which digitises health records allowing improved referral and recruitment of patients onto cardiac rehabilitation, and providing engaging and interactive exercise programmes for patients based on real-time data.
eyeforpharma chairman Paul Simms said: “For one company to win both awards is an incredible achievement and places Janssen Healthcare Innovation at the very pinnacle in terms of creating real value for patients and customers.”
