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The road to digital success in pharma
Pharmaceutical companies are running hard to keep pace with changes brought about by digital technology. Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in...
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Why streamlining pharma supply chain is essential
For most pharmaceuticals executives, the prospect of the patent cliff is looming large in their thoughts. But an additional – and less obvious – challenge is also ready to derail future performance: that of excess inventory. ...
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Can pharma truly embrace social media?
 It seems every industry is jumping on the social media bandwagon. But how can social media prove beneficial to the tightly regulated world of pharmaceuticals? The drug manufacturing industry is under increasing pressure and scrutiny. Now more than...
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Joining forces to beat cancer in Asia
Three of the world’s biggest pharma companies are joining forces to try and combat Asia’s ‘cancer epidemic’ The figures are startling: Asia-Pacific makes up about half of the world’s cancer deaths and the region is projected to log around...
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Social media and the pharma industry
Every other industry is getting on the social media bandwagon. But could social media actually prove beneficial to the world of pharma? Outside of the pharmaceutical industry, business is continually finding innovative ways to make use of social media...
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Pharma goes mobile: Making the most of the app opportunity
As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage. Andrew Tolve reports. Andrew TolveThe popularity of smartphones like the iPhone has created an...
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Can personalised medicine save the pharma sector?
Personalised medicine is making a comeback – but will it stick this time? It was supposed to be the great saviour of the pharma industry – personalised medicine, the salve that would heal the sector from a drug drought,...
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