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Commercial Pharma: It's reboot time
CRM, CLM, KAM, Big Data, customer focus, patient centricity for the last 20 years,buzzwords and concepts have been raining down on the Pharma Industry, generating a flurry of projects, proof of concepts, pilots and even some successful implementations.
Consultants were consulted, Steering Committees...
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Streamlining the supply chain with aggregation
The introduction of serialization or track and trace legislation has been driven by global demand for increased patient safety, by shaping a more secure supply chain that puts patients front of mind for drug manufacturers and their partners.
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